Why collect a client base Azerbaijan WhatsApp Number Database
Why collect a client base Azerbaijan WhatsApp Number Database
Blog Article
A customer base is a powerful tool for developing a company and a way to increase sales. Collecting customer data helps you better understand your customers, improve communication with them, and increase profits. In this article, we will take a closer look at the benefits of collecting data, as well as how it can be collected.
Why collect a client base Azerbaijan WhatsApp Number Database
Knowing your customers is an important part of your business improvement strategy. The more information you know about your audience, the easier it will be to understand what needs to be changed in your brand and what needs to be given special attention. In addition, collecting data can help you make communication with customers more personalized.
With proper use of information, the results of work can improve both the sales and marketing departments. Managers will be able Azerbaijan WhatsApp Number Database to sell more, that is, successfully fulfill the plan and bring additional revenue to the company. Marketers, having studied information about clients, will be able to get to know them better and offer a suitable product, change the promotion strategy.
There are many ways to collect customer information, and in this article we will discuss them.
Types of customer Azerbaijan WhatsApp Number Database
A customer base is a set of data that contains information about customers and buyers who have ever purchased a product.
What does customer base storage look like in Passteam?
The first thing to consider is what information you can collect. There are many types of data, but here are the most important and useful ones.
Personal data
Personal data includes:
age of the client,
ethnicity,
income,
socio-economic status,
education,
marital status,
place of residence.
These data points provide a basic customer profile and show who your target audience is.
Preference data
By collecting this type of data, you can learn what your customers like, how loyal they are to brands, and how price sensitive they are.
because of the price,
certain products,
loyalty to your brand.
Behavioral data
This is all the data about how the customer interacts with your store:
purchase history - that is, what, when, where and how the customer buys from you,
about the frequency of visiting your establishment,
whether customers shop online or offline,
whether they buy goods at full price or wait for sales,
how much time they spend browsing your app,
what products they buy.
Benefits of collecting customer data
The main goal of data collection is to WhatsApp Number List create the right strategy to increase sales faster and easier.
Also, the collection and management of customer data includes:
better understanding of the customer journey,
the ability to personalize communication with the audience,
increasing customer loyalty,
increase sales.
Improving customer understanding
Customer insights can give you a clearer picture of the customer experience, their journey from browsing to buying. This can lead you to decisions that can turn a rare customer into a regular one.
For example, if you find that customers are learning about new products through an email newsletter and ultimately making purchases in your store, you can feature products from the same newsletter front and center in your store to drive traffic.
Also, Azerbaijan WhatsApp Number Database you notice that customers are abandoning their shopping cart in an online store after learning the shipping cost, you can decide to introduce free pickup from the store or free shipping from a certain order amount.
The data you receive can help you better understand your customers’ habits and preferences. With this knowledge, you can create more effective emails by personalizing them and sending the right offers to customers at the right time.
An example of filters by which you can segment your database
A McKinsey & Company study shows that shoppers are more likely to respond to promotional offers that are tailored to their preferences, needs, and interests. According to the same study, personalization can increase conversion rates by up to 15%, boost sales by 2%, and reduce marketing costs by up to 20%.
For example, if a customer has viewed a specific product on your site several times, added it to their cart, but did not buy it because of the price, you can send them an exclusive offer with a 10% discount on products in that category to make sure they make a purchase.
Increasing customer loyalty
Repeat customers are important because they will choose your products for a long time. A Harvard Business Review study says that increasing customer loyalty by just 5% can increase sales by 95%.
The more you know about your B2B Database customers, the more likely your offers will be relevant to them – which can increase loyalty and return . For example, as part of a loyalty program , you can offer exclusive discounts to stimulate sales and increase purchase frequency.
Increase in income Azerbaijan WhatsApp Number Database
In the end, all the benefits lead to increased revenue. Knowing your customers gives you the ability to offer them what they want and when they want it.
If, for example, you find that customers typically buy a specific product category, you can cross-sell these products online and in-store. You can group these products together in a separate section in your online store, or place them next to each other in your offline store display.